Local Content Writer

Finding work a business does but hasn't listed.

Service discovery surfaces services a business likely performs without publishing an evidence trail that turns a surfaced idea into a business claim automatically. A candidate needs evidence, and in most cases the owner's confirmation, before it reaches the website as something the business offers.

Four steps, no shortcuts

  1. Research discoveryIndustry research or job-history patterns surface a plausible concept.
  2. Service candidateThe concept is logged against the business, not yet treated as true.
  3. Evidence validationSupporting signals — past jobs, existing content, industry norms for the stated niche — are checked against the candidate.
  4. Business confirmationWhere evidence alone isn't conclusive, the owner confirms or rejects the candidate directly.
  5. Confirmed serviceOnly now does the candidate join Business Truth and become eligible for its own page.

What counts as sufficient evidence

Evidence strength required before a candidate advances without owner confirmation
Evidence typeSufficient alone?
Industry pattern common to the stated nicheNo — routes to confirmation
Existing page or case study already describing the workYes — advances to confirmed
Single mention in a review or third-party listingNo — held as candidate
Owner confirms directlyYes — advances regardless of prior evidence strength

How discovery differs from a content gap

Service discovery asks whether the business performs work it hasn't listed. Content gap analysis asks whether a confirmed service is adequately represented on the current site. The two produce different outcomes — a new confirmed service versus a stronger existing page — and run on different evidence.

Compare against content gap analysis.

A worked example

Candidate: drain camera inspection

A plumbing business confirmed “drain and sewer service” as a genuine service. Job-history patterns for that service family commonly include camera inspection as a distinct offering. The candidate surfaces, evidence from the business's own past project descriptions supports it, and the owner confirms pricing — the service joins Business Truth as confirmed rather than being published on pattern alone.

See what your business already does but hasn't published.

Discovery surfaces candidates. Confirmation is what turns a candidate into a claim.

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