A query only counts once it's tied to a confirmed service.
Search demand research scores eight query classes against services that have already cleared validation, rather than harvesting every keyword a tool can find. Volume on a term the business doesn't offer isn't demand the site can act on — it's noise the pipeline discards before it reaches hierarchy analysis.
Eight query classes, scored separately
The question that matters more than volume
A keyword tool answers “how many people search this.” Search demand research answers a different question first: what does this query represent inside this specific business and website? A near-me query for a service outside the confirmed area answers with zero, regardless of national search volume, because the business genuinely can't serve it.
Demand is evidence, not a mandate
A query class scoring well doesn't create a page by itself — it becomes one input website hierarchy analysis weighs alongside the confirmed service, the business's stated area and the current site structure. A page earns its URL from all of those together, not from search volume in isolation.
See how hierarchy analysis weighs the inputs.
Where scored demand goes next
Query classes that don't match any confirmed service route to content gap analysis instead — a query with real demand but no matching service is either a signal the business should offer that service, or evidence the page category doesn't apply here at all.