For Web Designers

Develop the content architecture alongside the design — not after it.

Move beyond waiting for clients to provide website copy. Get the information architecture and page-level content requirements at the same time you're building the site, not three weeks after launch.

Before you design a single template

Every URL has a job — know it before you wireframe it

Rather than designing a template and hoping the client fills it, the page's entity, function, intent and relationship to the rest of the site are established first.

01

Smarter Website Architecture

Plan the complete website before spending time designing hundreds of pages that may not need to exist.

02

Content Based on the Actual Business

Business Truth establishes the factual foundation, so a template isn't built around a service the client doesn't actually offer.

03

Better Topical Coverage

Industry and service-family research surfaces pages a client brief alone may never have mentioned.

What lands in your hands

A page brief that maps directly onto a template

Each page arrives with a defined intent and a structure a design can be built around, rather than a placeholder waiting for copy:

H1>>H2s>>H3s>> Entities>>Questions>> Internal Links>>Calls to Action
Questions from designers

Fitting this into a build

Can it analyse an existing website structure?

Yes. Hierarchy analysis is a major component of the system, allowing URLs to be assessed within the context of the complete website — useful when redesigning an existing site rather than starting from nothing.

Can Local Content Writer recommend new pages?

Yes. Missing coverage and validated service opportunities can ultimately lead to ADD recommendations within the website architecture — before you've committed a template to them.

Does it use keyword research?

Yes, but keywords are evidence rather than the entire content strategy. Search demand is considered alongside Business Truth, service identity, entities, page intent and website relationships.

Ready when you are

Start the build with the architecture already decided.